How a 5-Color Palette Tripled Lumina's Brand Recognition
A focused palette system helped Lumina move from a fragmented identity to a memorable brand language used consistently across campaigns, web, and client presentations.
Overview
Lumina's original identity used too many accent colors, which made every touchpoint feel slightly different.
We reduced the palette to five working colors, attached naming rules, and built a usage system the team could apply without design bottlenecks.
The Palette
Each swatch has a clear role in the system. Hover to inspect the names and copy the full palette when you need it.
Our Process
Audit
Catalogued every brand touchpoint and measured inconsistent color use across decks, proposals, and social assets.
Systemize
Defined a five-color core palette with naming, contrast guidance, and recommended ratios.
Roll out
Delivered templates and examples so the internal team could use the system confidently from day one.
Results
Before vs After