Lonely Chocolate
Lonely Chocolate is a highly saturated, near pure red shade with RGB(74, 10, 0) and hex code #4A0A00, reading as dark at a glance.
HEX
#4A0A00
RGB
74, 10, 0
HSL
8°, 100%, 15%
CMYK
0%, 86%, 100%, 71%
LAB
14, 29, 21
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Description
- •Lonely Chocolate (#4A0A00) is a warm-toned red color defined by RGB values of 74, 10, 0 and HSL values of 8 degrees hue, 100% saturation, and 15% lightness. At 15% lightness it appears dark, and its highly saturated, near pure character makes it suitable as a strong accent or brand color. It pairs naturally with its complementary shade #00404A for high-contrast schemes, or with the analogous tones #4A2F00 and #4A001B for a more harmonious palette.
Psychology
As a red shade, Lonely Chocolate tends to carry the general associations of that hue family: power, passion, danger, and urgency. Red is one of the first colors humans evolved to distinguish and is commonly linked with energy, urgency, and appetite.
Hue family
red
Saturation level
highly saturated, near pure
Lightness level
dark
Temperature
warm
Because Lonely Chocolate is highly saturated, near pure and dark, it tends to feel calm and unobtrusive in a design context.
Meaning
Within the red family, colors like Lonely Chocolate are commonly associated with power, passion, danger, and urgency, though exact interpretation depends on cultural context and surrounding design elements.
Hue family
red
Common associations
power, passion, danger, and urgency
Temperature
warm
History
- 1Lonely Chocolate is a named point in a modern digital color palette rather than a documented historical pigment, but the red family it belongs to has a long design history. Red is one of the first colors humans evolved to distinguish and is commonly linked with energy, urgency, and appetite.
Color info
Quick actions
Visual perception
- At HSL(8, 100%, 15%), Lonely Chocolate has a relative luminance of about 0.02 on a 0-1 scale, which can make it harder to distinguish for people with red-green color blindness if used alongside similarly saturated greens or reds; pair it with a distinct lightness or add non-color cues such as icons or labels.
Technology specific
- Lonely Chocolate (#4A0A00) renders consistently on standard sRGB displays; on wider-gamut or uncalibrated screens, expect minor shifts in perceived saturation. For print reproduction, convert from RGB to CMYK and proof physically, since highly saturated colors like this can shift noticeably between screen and print.
Guidance
Use Lonely Chocolate with white text for readability (contrast ratio approximately 15.7:1). Reserve it for smaller accent areas rather than large backgrounds since high saturation can overwhelm at scale.
Examples
web design
call-to-action buttons
branding
logo accent color
UI design
alert or highlight states
spot color for emphasis
Purpose
Lonely Chocolate works well for backgrounds, body text, or supporting UI surfaces where subtlety matters, given its highly saturated, near pure and dark profile.
Benefits
visual contrast
pairs with white text for a WCAG contrast ratio of about 15.7:1
palette flexibility
combines with #00404A (complementary) and #004A0A/#0A004A (triadic) for varied schemes
brand consistency
reads as bold and energetic across most screens