Raw Chocolate
Raw Chocolate is a highly saturated, near pure orange shade with RGB(102, 34, 0) and hex code #662200, reading as dark at a glance.
HEX
#662200
RGB
102, 34, 0
HSL
20°, 100%, 20%
CMYK
0%, 67%, 100%, 60%
LAB
24, 29, 34
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Description
- •Raw Chocolate (#662200) is a warm-toned orange color defined by RGB values of 102, 34, 0 and HSL values of 20 degrees hue, 100% saturation, and 20% lightness. At 20% lightness it appears dark, and its highly saturated, near pure character makes it suitable as a strong accent or brand color. It pairs naturally with its complementary shade #004466 for high-contrast schemes, or with the analogous tones #665500 and #660011 for a more harmonious palette.
Psychology
As a orange shade, Raw Chocolate tends to carry the general associations of that hue family: creativity, enthusiasm, and approachability. Orange sits between red and yellow on the wheel and is often associated with warmth, enthusiasm, and affordability in branding.
Hue family
orange
Saturation level
highly saturated, near pure
Lightness level
dark
Temperature
warm
Because Raw Chocolate is highly saturated, near pure and dark, it tends to feel calm and unobtrusive in a design context.
Meaning
Within the orange family, colors like Raw Chocolate are commonly associated with creativity, enthusiasm, and approachability, though exact interpretation depends on cultural context and surrounding design elements.
Hue family
orange
Common associations
creativity, enthusiasm, and approachability
Temperature
warm
History
- 1Raw Chocolate is a named point in a modern digital color palette rather than a documented historical pigment, but the orange family it belongs to has a long design history. Orange sits between red and yellow on the wheel and is often associated with warmth, enthusiasm, and affordability in branding.
Color info
Quick actions
Visual perception
- At HSL(20, 100%, 20%), Raw Chocolate has a relative luminance of about 0.04 on a 0-1 scale, which generally poses low risk for common color vision deficiencies, though pairing with sufficient lightness contrast is still recommended.
Technology specific
- Raw Chocolate (#662200) renders consistently on standard sRGB displays; on wider-gamut or uncalibrated screens, expect minor shifts in perceived saturation. For print reproduction, convert from RGB to CMYK and proof physically, since highly saturated colors like this can shift noticeably between screen and print.
Guidance
Use Raw Chocolate with white text for readability (contrast ratio approximately 11.7:1). Reserve it for smaller accent areas rather than large backgrounds since high saturation can overwhelm at scale.
Examples
web design
call-to-action buttons
branding
logo accent color
UI design
alert or highlight states
spot color for emphasis
Purpose
Raw Chocolate works well for backgrounds, body text, or supporting UI surfaces where subtlety matters, given its highly saturated, near pure and dark profile.
Benefits
visual contrast
pairs with white text for a WCAG contrast ratio of about 11.7:1
palette flexibility
combines with #004466 (complementary) and #006622/#220066 (triadic) for varied schemes
brand consistency
reads as bold and energetic across most screens