Rich Walnut
Rich Walnut is a moderately saturated orange shade with RGB(124, 95, 74) and hex code #7C5F4A, reading as medium-dark at a glance.
HEX
#7C5F4A
RGB
124, 95, 74
HSL
25°, 25%, 39%
CMYK
0%, 23%, 40%, 51%
LAB
43, 9, 17
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Description
- •Rich Walnut (#7C5F4A) is a warm-toned orange color defined by RGB values of 124, 95, 74 and HSL values of 25 degrees hue, 25% saturation, and 39% lightness. At 39% lightness it appears medium-dark, and its moderately saturated character makes it well suited for backgrounds, text, or supporting UI elements. It pairs naturally with its complementary shade #4A677C for high-contrast schemes, or with the analogous tones #7C784A and #7C4A4E for a more harmonious palette.
Psychology
As a orange shade, Rich Walnut tends to carry the general associations of that hue family: creativity, enthusiasm, and approachability. Orange sits between red and yellow on the wheel and is often associated with warmth, enthusiasm, and affordability in branding.
Hue family
orange
Saturation level
moderately saturated
Lightness level
medium-dark
Temperature
warm
Because Rich Walnut is moderately saturated and medium-dark, it tends to feel calm and unobtrusive in a design context.
Meaning
Within the orange family, colors like Rich Walnut are commonly associated with creativity, enthusiasm, and approachability, though exact interpretation depends on cultural context and surrounding design elements.
Hue family
orange
Common associations
creativity, enthusiasm, and approachability
Temperature
warm
History
- 1Rich Walnut is a named point in a modern digital color palette rather than a documented historical pigment, but the orange family it belongs to has a long design history. Orange sits between red and yellow on the wheel and is often associated with warmth, enthusiasm, and affordability in branding.
Color info
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Visual perception
- At HSL(25, 25%, 39%), Rich Walnut has a relative luminance of about 0.13 on a 0-1 scale, which generally poses low risk for common color vision deficiencies, though pairing with sufficient lightness contrast is still recommended.
Technology specific
- Rich Walnut (#7C5F4A) renders consistently on standard sRGB displays; on wider-gamut or uncalibrated screens, expect minor shifts in perceived saturation. For print reproduction, convert from RGB to CMYK and proof physically, since muted colors like this can shift noticeably between screen and print.
Guidance
Use Rich Walnut with white text for readability (contrast ratio approximately 5.8:1). It is versatile enough to use for larger surfaces such as backgrounds or cards.
Examples
web design
page backgrounds
branding
neutral brand background
UI design
card and panel backgrounds
body text or subtle fill
Purpose
Rich Walnut works well for backgrounds, body text, or supporting UI surfaces where subtlety matters, given its moderately saturated and medium-dark profile.
Benefits
visual contrast
pairs with white text for a WCAG contrast ratio of about 5.8:1
palette flexibility
combines with #4A677C (complementary) and #4A7C5F/#5F4A7C (triadic) for varied schemes
brand consistency
reads as calm and neutral across most screens