Coconut
Coconut is a moderately saturated orange shade with RGB(150, 90, 62) and hex code #965A3E, reading as medium-dark at a glance.
HEX
#965A3E
RGB
150, 90, 62
HSL
19°, 42%, 42%
CMYK
0%, 40%, 59%, 41%
LAB
44, 22, 27
Quick copy
Description
- •Coconut (#965A3E) is a warm-toned orange color defined by RGB values of 150, 90, 62 and HSL values of 19 degrees hue, 42% saturation, and 42% lightness. At 42% lightness it appears medium-dark, and its moderately saturated character makes it suitable as a strong accent or brand color. It pairs naturally with its complementary shade #3E7A96 for high-contrast schemes, or with the analogous tones #96863E and #963E4E for a more harmonious palette.
Psychology
As a orange shade, Coconut tends to carry the general associations of that hue family: creativity, enthusiasm, and approachability. Orange sits between red and yellow on the wheel and is often associated with warmth, enthusiasm, and affordability in branding.
Hue family
orange
Saturation level
moderately saturated
Lightness level
medium-dark
Temperature
warm
Because Coconut is moderately saturated and medium-dark, it tends to feel calm and unobtrusive in a design context.
Meaning
Within the orange family, colors like Coconut are commonly associated with creativity, enthusiasm, and approachability, though exact interpretation depends on cultural context and surrounding design elements.
Hue family
orange
Common associations
creativity, enthusiasm, and approachability
Temperature
warm
History
- 1Coconut is a named point in a modern digital color palette rather than a documented historical pigment, but the orange family it belongs to has a long design history. Orange sits between red and yellow on the wheel and is often associated with warmth, enthusiasm, and affordability in branding.
Color info
Quick actions
Visual perception
- At HSL(19, 42%, 42%), Coconut has a relative luminance of about 0.14 on a 0-1 scale, which generally poses low risk for common color vision deficiencies, though pairing with sufficient lightness contrast is still recommended.
Technology specific
- Coconut (#965A3E) renders consistently on standard sRGB displays; on wider-gamut or uncalibrated screens, expect minor shifts in perceived saturation. For print reproduction, convert from RGB to CMYK and proof physically, since muted colors like this can shift noticeably between screen and print.
Guidance
Use Coconut with white text for readability (contrast ratio approximately 5.5:1). It is versatile enough to use for larger surfaces such as backgrounds or cards.
Examples
web design
page backgrounds
branding
neutral brand background
UI design
card and panel backgrounds
body text or subtle fill
Purpose
Coconut works well for backgrounds, body text, or supporting UI surfaces where subtlety matters, given its moderately saturated and medium-dark profile.
Benefits
visual contrast
pairs with white text for a WCAG contrast ratio of about 5.5:1
palette flexibility
combines with #3E7A96 (complementary) and #3E965A/#5A3E96 (triadic) for varied schemes
brand consistency
reads as calm and neutral across most screens