Dry Brown
Dry Brown is a muted orange shade with RGB(150, 131, 116) and hex code #968374, reading as medium-light at a glance.
HEX
#988870
RGB
152, 136, 112
HSL
36°, 16%, 52%
CMYK
0%, 11%, 26%, 40%
LAB
58, 2, 15
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Description
- •Dry Brown (#968374) is a warm-toned orange color defined by RGB values of 150, 131, 116 and HSL values of 26 degrees hue, 14% saturation, and 52% lightness. At 52% lightness it appears medium-light, and its muted character makes it well suited for backgrounds, text, or supporting UI elements. It pairs naturally with its complementary shade #748796 for high-contrast schemes, or with the analogous tones #969474 and #967476 for a more harmonious palette.
Psychology
As a orange shade, Dry Brown tends to carry the general associations of that hue family: creativity, enthusiasm, and approachability. Orange sits between red and yellow on the wheel and is often associated with warmth, enthusiasm, and affordability in branding.
Hue family
orange
Saturation level
muted
Lightness level
medium-light
Temperature
warm
Because Dry Brown is muted and medium-light, it tends to feel calm and unobtrusive in a design context.
Meaning
Within the orange family, colors like Dry Brown are commonly associated with creativity, enthusiasm, and approachability, though exact interpretation depends on cultural context and surrounding design elements.
Hue family
orange
Common associations
creativity, enthusiasm, and approachability
Temperature
warm
History
- 1Dry Brown is a named point in a modern digital color palette rather than a documented historical pigment, but the orange family it belongs to has a long design history. Orange sits between red and yellow on the wheel and is often associated with warmth, enthusiasm, and affordability in branding.
Color info
Quick actions
Visual perception
- At HSL(26, 14%, 52%), Dry Brown has a relative luminance of about 0.24 on a 0-1 scale, which generally poses low risk for common color vision deficiencies, though pairing with sufficient lightness contrast is still recommended.
Technology specific
- Dry Brown (#968374) renders consistently on standard sRGB displays; on wider-gamut or uncalibrated screens, expect minor shifts in perceived saturation. For print reproduction, convert from RGB to CMYK and proof physically, since muted colors like this can shift noticeably between screen and print.
Guidance
Use Dry Brown with black text for readability (contrast ratio approximately 5.8:1). It is versatile enough to use for larger surfaces such as backgrounds or cards.
Examples
web design
page backgrounds
branding
neutral brand background
UI design
card and panel backgrounds
body text or subtle fill
Purpose
Dry Brown works well for backgrounds, body text, or supporting UI surfaces where subtlety matters, given its muted and medium-light profile.
Benefits
visual contrast
pairs with black text for a WCAG contrast ratio of about 5.8:1
palette flexibility
combines with #748796 (complementary) and #749683/#837496 (triadic) for varied schemes
brand consistency
reads as calm and neutral across most screens