Timeless Ruby
Timeless Ruby is a moderately saturated red shade with RGB(154, 65, 73) and hex code #9A4149, reading as medium-dark at a glance.
HEX
#9A4149
RGB
154, 65, 73
HSL
355°, 41%, 43%
CMYK
0%, 58%, 53%, 40%
LAB
40, 38, 14
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Description
- •Timeless Ruby (#9A4149) is a warm-toned red color defined by RGB values of 154, 65, 73 and HSL values of 355 degrees hue, 41% saturation, and 43% lightness. At 43% lightness it appears medium-dark, and its moderately saturated character makes it suitable as a strong accent or brand color. It pairs naturally with its complementary shade #419A92 for high-contrast schemes, or with the analogous tones #9A6541 and #9A4176 for a more harmonious palette.
Psychology
As a red shade, Timeless Ruby tends to carry the general associations of that hue family: power, passion, danger, and urgency. Red is one of the first colors humans evolved to distinguish and is commonly linked with energy, urgency, and appetite.
Hue family
red
Saturation level
moderately saturated
Lightness level
medium-dark
Temperature
warm
Because Timeless Ruby is moderately saturated and medium-dark, it tends to feel calm and unobtrusive in a design context.
Meaning
Within the red family, colors like Timeless Ruby are commonly associated with power, passion, danger, and urgency, though exact interpretation depends on cultural context and surrounding design elements.
Hue family
red
Common associations
power, passion, danger, and urgency
Temperature
warm
History
- 1Timeless Ruby is a named point in a modern digital color palette rather than a documented historical pigment, but the red family it belongs to has a long design history. Red is one of the first colors humans evolved to distinguish and is commonly linked with energy, urgency, and appetite.
Color info
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Visual perception
- At HSL(355, 41%, 43%), Timeless Ruby has a relative luminance of about 0.11 on a 0-1 scale, which can make it harder to distinguish for people with red-green color blindness if used alongside similarly saturated greens or reds; pair it with a distinct lightness or add non-color cues such as icons or labels.
Technology specific
- Timeless Ruby (#9A4149) renders consistently on standard sRGB displays; on wider-gamut or uncalibrated screens, expect minor shifts in perceived saturation. For print reproduction, convert from RGB to CMYK and proof physically, since muted colors like this can shift noticeably between screen and print.
Guidance
Use Timeless Ruby with white text for readability (contrast ratio approximately 6.5:1). It is versatile enough to use for larger surfaces such as backgrounds or cards.
Examples
web design
page backgrounds
branding
neutral brand background
UI design
card and panel backgrounds
body text or subtle fill
Purpose
Timeless Ruby works well for backgrounds, body text, or supporting UI surfaces where subtlety matters, given its moderately saturated and medium-dark profile.
Benefits
visual contrast
pairs with white text for a WCAG contrast ratio of about 6.5:1
palette flexibility
combines with #419A92 (complementary) and #499A41/#41499A (triadic) for varied schemes
brand consistency
reads as calm and neutral across most screens