Ranch Brown
Ranch Brown is a moderately saturated orange shade with RGB(158, 116, 84) and hex code #9E7454, reading as medium-dark at a glance.
HEX
#9E7454
RGB
158, 116, 84
HSL
26°, 31%, 47%
CMYK
0%, 27%, 47%, 38%
LAB
52, 12, 24
Quick copy
Description
- •Ranch Brown (#9E7454) is a warm-toned orange color defined by RGB values of 158, 116, 84 and HSL values of 26 degrees hue, 31% saturation, and 47% lightness. At 47% lightness it appears medium-dark, and its moderately saturated character makes it well suited for backgrounds, text, or supporting UI elements. It pairs naturally with its complementary shade #547E9E for high-contrast schemes, or with the analogous tones #9E9954 and #9E5459 for a more harmonious palette.
Psychology
As a orange shade, Ranch Brown tends to carry the general associations of that hue family: creativity, enthusiasm, and approachability. Orange sits between red and yellow on the wheel and is often associated with warmth, enthusiasm, and affordability in branding.
Hue family
orange
Saturation level
moderately saturated
Lightness level
medium-dark
Temperature
warm
Because Ranch Brown is moderately saturated and medium-dark, it tends to feel calm and unobtrusive in a design context.
Meaning
Within the orange family, colors like Ranch Brown are commonly associated with creativity, enthusiasm, and approachability, though exact interpretation depends on cultural context and surrounding design elements.
Hue family
orange
Common associations
creativity, enthusiasm, and approachability
Temperature
warm
History
- 1Ranch Brown is a named point in a modern digital color palette rather than a documented historical pigment, but the orange family it belongs to has a long design history. Orange sits between red and yellow on the wheel and is often associated with warmth, enthusiasm, and affordability in branding.
Color info
Quick actions
Visual perception
- At HSL(26, 31%, 47%), Ranch Brown has a relative luminance of about 0.20 on a 0-1 scale, which generally poses low risk for common color vision deficiencies, though pairing with sufficient lightness contrast is still recommended.
Technology specific
- Ranch Brown (#9E7454) renders consistently on standard sRGB displays; on wider-gamut or uncalibrated screens, expect minor shifts in perceived saturation. For print reproduction, convert from RGB to CMYK and proof physically, since muted colors like this can shift noticeably between screen and print.
Guidance
Use Ranch Brown with black text for readability (contrast ratio approximately 5.1:1). It is versatile enough to use for larger surfaces such as backgrounds or cards.
Examples
web design
page backgrounds
branding
neutral brand background
UI design
card and panel backgrounds
body text or subtle fill
Purpose
Ranch Brown works well for backgrounds, body text, or supporting UI surfaces where subtlety matters, given its moderately saturated and medium-dark profile.
Benefits
visual contrast
pairs with black text for a WCAG contrast ratio of about 5.1:1
palette flexibility
combines with #547E9E (complementary) and #549E74/#74549E (triadic) for varied schemes
brand consistency
reads as calm and neutral across most screens