Hot Ginger
Hot Ginger is a richly saturated orange shade with RGB(163, 103, 54) and hex code #A36736, reading as medium-dark at a glance.
HEX
#A36736
RGB
163, 103, 54
HSL
27°, 50%, 43%
CMYK
0%, 37%, 67%, 36%
LAB
49, 19, 37
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Description
- •Hot Ginger (#A36736) is a warm-toned orange color defined by RGB values of 163, 103, 54 and HSL values of 27 degrees hue, 50% saturation, and 43% lightness. At 43% lightness it appears medium-dark, and its richly saturated character makes it suitable as a strong accent or brand color. It pairs naturally with its complementary shade #3672A3 for high-contrast schemes, or with the analogous tones #A39D36 and #A3363B for a more harmonious palette.
Psychology
As a orange shade, Hot Ginger tends to carry the general associations of that hue family: creativity, enthusiasm, and approachability. Orange sits between red and yellow on the wheel and is often associated with warmth, enthusiasm, and affordability in branding.
Hue family
orange
Saturation level
richly saturated
Lightness level
medium-dark
Temperature
warm
Because Hot Ginger is richly saturated and medium-dark, it tends to feel bold and attention-grabbing in a design context.
Meaning
Within the orange family, colors like Hot Ginger are commonly associated with creativity, enthusiasm, and approachability, though exact interpretation depends on cultural context and surrounding design elements.
Hue family
orange
Common associations
creativity, enthusiasm, and approachability
Temperature
warm
History
- 1Hot Ginger is a named point in a modern digital color palette rather than a documented historical pigment, but the orange family it belongs to has a long design history. Orange sits between red and yellow on the wheel and is often associated with warmth, enthusiasm, and affordability in branding.
Color info
Quick actions
Visual perception
- At HSL(27, 50%, 43%), Hot Ginger has a relative luminance of about 0.18 on a 0-1 scale, which generally poses low risk for common color vision deficiencies, though pairing with sufficient lightness contrast is still recommended.
Technology specific
- Hot Ginger (#A36736) renders consistently on standard sRGB displays; on wider-gamut or uncalibrated screens, expect minor shifts in perceived saturation. For print reproduction, convert from RGB to CMYK and proof physically, since muted colors like this can shift noticeably between screen and print.
Guidance
Use Hot Ginger with white text for readability (contrast ratio approximately 4.6:1). It is versatile enough to use for larger surfaces such as backgrounds or cards.
Examples
web design
call-to-action buttons
branding
logo accent color
UI design
card and panel backgrounds
spot color for emphasis
Purpose
Hot Ginger works well for accent elements, buttons, and calls-to-action that need to stand out, given its richly saturated and medium-dark profile.
Benefits
visual contrast
pairs with white text for a WCAG contrast ratio of about 4.6:1
palette flexibility
combines with #3672A3 (complementary) and #36A367/#6736A3 (triadic) for varied schemes
brand consistency
reads as bold and energetic across most screens