American Beauty
American Beauty is a richly saturated red shade with RGB(167, 51, 64) and hex code #A73340, reading as medium-dark at a glance.
HEX
#A73340
RGB
167, 51, 64
HSL
353°, 53%, 43%
CMYK
0%, 69%, 62%, 35%
LAB
40, 48, 20
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Description
- •American Beauty (#A73340) is a warm-toned red color defined by RGB values of 167, 51, 64 and HSL values of 353 degrees hue, 53% saturation, and 43% lightness. At 43% lightness it appears medium-dark, and its richly saturated character makes it suitable as a strong accent or brand color. It pairs naturally with its complementary shade #33A79A for high-contrast schemes, or with the analogous tones #A76033 and #A7337A for a more harmonious palette.
Psychology
As a red shade, American Beauty tends to carry the general associations of that hue family: power, passion, danger, and urgency. Red is one of the first colors humans evolved to distinguish and is commonly linked with energy, urgency, and appetite.
Hue family
red
Saturation level
richly saturated
Lightness level
medium-dark
Temperature
warm
Because American Beauty is richly saturated and medium-dark, it tends to feel bold and attention-grabbing in a design context.
Meaning
Within the red family, colors like American Beauty are commonly associated with power, passion, danger, and urgency, though exact interpretation depends on cultural context and surrounding design elements.
Hue family
red
Common associations
power, passion, danger, and urgency
Temperature
warm
History
- 1American Beauty is a named point in a modern digital color palette rather than a documented historical pigment, but the red family it belongs to has a long design history. Red is one of the first colors humans evolved to distinguish and is commonly linked with energy, urgency, and appetite.
Color info
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Visual perception
- At HSL(353, 53%, 43%), American Beauty has a relative luminance of about 0.11 on a 0-1 scale, which can make it harder to distinguish for people with red-green color blindness if used alongside similarly saturated greens or reds; pair it with a distinct lightness or add non-color cues such as icons or labels.
Technology specific
- American Beauty (#A73340) renders consistently on standard sRGB displays; on wider-gamut or uncalibrated screens, expect minor shifts in perceived saturation. For print reproduction, convert from RGB to CMYK and proof physically, since muted colors like this can shift noticeably between screen and print.
Guidance
Use American Beauty with white text for readability (contrast ratio approximately 6.6:1). It is versatile enough to use for larger surfaces such as backgrounds or cards.
Examples
web design
call-to-action buttons
branding
logo accent color
UI design
card and panel backgrounds
spot color for emphasis
Purpose
American Beauty works well for accent elements, buttons, and calls-to-action that need to stand out, given its richly saturated and medium-dark profile.
Benefits
visual contrast
pairs with white text for a WCAG contrast ratio of about 6.6:1
palette flexibility
combines with #33A79A (complementary) and #40A733/#3340A7 (triadic) for varied schemes
brand consistency
reads as bold and energetic across most screens