New England Roast
New England Roast is a moderately saturated orange shade with RGB(170, 119, 85) and hex code #AA7755, reading as medium-light at a glance.
HEX
#AA7755
RGB
170, 119, 85
HSL
24°, 33%, 50%
CMYK
0%, 30%, 50%, 33%
LAB
54, 16, 27
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Description
- •New England Roast (#AA7755) is a warm-toned orange color defined by RGB values of 170, 119, 85 and HSL values of 24 degrees hue, 33% saturation, and 50% lightness. At 50% lightness it appears medium-light, and its moderately saturated character makes it well suited for backgrounds, text, or supporting UI elements. It pairs naturally with its complementary shade #5588AA for high-contrast schemes, or with the analogous tones #AAA255 and #AA555E for a more harmonious palette.
Psychology
As a orange shade, New England Roast tends to carry the general associations of that hue family: creativity, enthusiasm, and approachability. Orange sits between red and yellow on the wheel and is often associated with warmth, enthusiasm, and affordability in branding.
Hue family
orange
Saturation level
moderately saturated
Lightness level
medium-light
Temperature
warm
Because New England Roast is moderately saturated and medium-light, it tends to feel calm and unobtrusive in a design context.
Meaning
Within the orange family, colors like New England Roast are commonly associated with creativity, enthusiasm, and approachability, though exact interpretation depends on cultural context and surrounding design elements.
Hue family
orange
Common associations
creativity, enthusiasm, and approachability
Temperature
warm
History
- 1New England Roast is a named point in a modern digital color palette rather than a documented historical pigment, but the orange family it belongs to has a long design history. Orange sits between red and yellow on the wheel and is often associated with warmth, enthusiasm, and affordability in branding.
Color info
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Visual perception
- At HSL(24, 33%, 50%), New England Roast has a relative luminance of about 0.22 on a 0-1 scale, which generally poses low risk for common color vision deficiencies, though pairing with sufficient lightness contrast is still recommended.
Technology specific
- New England Roast (#AA7755) renders consistently on standard sRGB displays; on wider-gamut or uncalibrated screens, expect minor shifts in perceived saturation. For print reproduction, convert from RGB to CMYK and proof physically, since muted colors like this can shift noticeably between screen and print.
Guidance
Use New England Roast with black text for readability (contrast ratio approximately 5.5:1). It is versatile enough to use for larger surfaces such as backgrounds or cards.
Examples
web design
page backgrounds
branding
neutral brand background
UI design
card and panel backgrounds
body text or subtle fill
Purpose
New England Roast works well for backgrounds, body text, or supporting UI surfaces where subtlety matters, given its moderately saturated and medium-light profile.
Benefits
visual contrast
pairs with black text for a WCAG contrast ratio of about 5.5:1
palette flexibility
combines with #5588AA (complementary) and #55AA77/#7755AA (triadic) for varied schemes
brand consistency
reads as calm and neutral across most screens