Triple Berry
Triple Berry is a moderately saturated red shade with RGB(201, 98, 114) and hex code #C96272, reading as medium-light at a glance.
HEX
#C96272
RGB
201, 98, 114
HSL
351°, 49%, 59%
CMYK
0%, 51%, 43%, 21%
LAB
54, 42, 10
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Description
- •Triple Berry (#C96272) is a warm-toned red color defined by RGB values of 201, 98, 114 and HSL values of 351 degrees hue, 49% saturation, and 59% lightness. At 59% lightness it appears medium-light, and its moderately saturated character makes it suitable as a strong accent or brand color. It pairs naturally with its complementary shade #62C9B9 for high-contrast schemes, or with the analogous tones #C98562 and #C962A5 for a more harmonious palette.
Psychology
As a red shade, Triple Berry tends to carry the general associations of that hue family: power, passion, danger, and urgency. Red is one of the first colors humans evolved to distinguish and is commonly linked with energy, urgency, and appetite.
Hue family
red
Saturation level
moderately saturated
Lightness level
medium-light
Temperature
warm
Because Triple Berry is moderately saturated and medium-light, it tends to feel calm and unobtrusive in a design context.
Meaning
Within the red family, colors like Triple Berry are commonly associated with power, passion, danger, and urgency, though exact interpretation depends on cultural context and surrounding design elements.
Hue family
red
Common associations
power, passion, danger, and urgency
Temperature
warm
History
- 1Triple Berry is a named point in a modern digital color palette rather than a documented historical pigment, but the red family it belongs to has a long design history. Red is one of the first colors humans evolved to distinguish and is commonly linked with energy, urgency, and appetite.
Color info
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Visual perception
- At HSL(351, 49%, 59%), Triple Berry has a relative luminance of about 0.22 on a 0-1 scale, which can make it harder to distinguish for people with red-green color blindness if used alongside similarly saturated greens or reds; pair it with a distinct lightness or add non-color cues such as icons or labels.
Technology specific
- Triple Berry (#C96272) renders consistently on standard sRGB displays; on wider-gamut or uncalibrated screens, expect minor shifts in perceived saturation. For print reproduction, convert from RGB to CMYK and proof physically, since muted colors like this can shift noticeably between screen and print.
Guidance
Use Triple Berry with black text for readability (contrast ratio approximately 5.5:1). It is versatile enough to use for larger surfaces such as backgrounds or cards.
Examples
web design
call-to-action buttons
branding
logo accent color
UI design
card and panel backgrounds
spot color for emphasis
Purpose
Triple Berry works well for accent elements, buttons, and calls-to-action that need to stand out, given its moderately saturated and medium-light profile.
Benefits
visual contrast
pairs with black text for a WCAG contrast ratio of about 5.5:1
palette flexibility
combines with #62C9B9 (complementary) and #72C962/#6272C9 (triadic) for varied schemes
brand consistency
reads as calm and neutral across most screens