Fat Gold
Fat Gold is a highly saturated, near pure yellow shade with RGB(230, 188, 0) and hex code #E6BC00, reading as medium-dark at a glance.
HEX
#E6BC00
RGB
230, 188, 0
HSL
49°, 100%, 45%
CMYK
0%, 18%, 100%, 10%
LAB
78, 1, 80
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Description
- •Fat Gold (#E6BC00) is a warm-toned yellow color defined by RGB values of 230, 188, 0 and HSL values of 49 degrees hue, 100% saturation, and 45% lightness. At 45% lightness it appears medium-dark, and its highly saturated, near pure character makes it suitable as a strong accent or brand color. It pairs naturally with its complementary shade #002AE6 for high-contrast schemes, or with the analogous tones #9DE600 and #E64900 for a more harmonious palette.
Psychology
As a yellow shade, Fat Gold tends to carry the general associations of that hue family: optimism, caution, and energy. Yellow reflects the most visible light of any hue to the human eye, which is why it is used heavily for warning signs and attention-grabbing accents.
Hue family
yellow
Saturation level
highly saturated, near pure
Lightness level
medium-dark
Temperature
warm
Because Fat Gold is highly saturated, near pure and medium-dark, it tends to feel bold and attention-grabbing in a design context.
Meaning
Within the yellow family, colors like Fat Gold are commonly associated with optimism, caution, and energy, though exact interpretation depends on cultural context and surrounding design elements.
Hue family
yellow
Common associations
optimism, caution, and energy
Temperature
warm
History
- 1Fat Gold is a named point in a modern digital color palette rather than a documented historical pigment, but the yellow family it belongs to has a long design history. Yellow reflects the most visible light of any hue to the human eye, which is why it is used heavily for warning signs and attention-grabbing accents.
Color info
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Visual perception
- At HSL(49, 100%, 45%), Fat Gold has a relative luminance of about 0.53 on a 0-1 scale, which generally poses low risk for common color vision deficiencies, though pairing with sufficient lightness contrast is still recommended.
Technology specific
- Fat Gold (#E6BC00) renders consistently on standard sRGB displays; on wider-gamut or uncalibrated screens, expect minor shifts in perceived saturation. For print reproduction, convert from RGB to CMYK and proof physically, since highly saturated colors like this can shift noticeably between screen and print.
Guidance
Use Fat Gold with black text for readability (contrast ratio approximately 11.6:1). Reserve it for smaller accent areas rather than large backgrounds since high saturation can overwhelm at scale.
Examples
web design
call-to-action buttons
branding
logo accent color
UI design
alert or highlight states
spot color for emphasis
Purpose
Fat Gold works well for accent elements, buttons, and calls-to-action that need to stand out, given its highly saturated, near pure and medium-dark profile.
Benefits
visual contrast
pairs with black text for a WCAG contrast ratio of about 11.6:1
palette flexibility
combines with #002AE6 (complementary) and #00E6BC/#BC00E6 (triadic) for varied schemes
brand consistency
reads as bold and energetic across most screens